Freshlee-5nipes and TheFFN bring us their particular brand of a bumping love anthem with “Bertolli Actually”, featuring Heferey Johnny, and produced by Bob Rabbit. The track is wrapped up in a mesmeric beat and a dominating melody line, as TheFFN run through the world’s imposed order of things – Money, Respect, Power and Love. Part of the track’s appeal is founded in the escapism: in an increasingly depressing hip-hop world, TheFFN remain steadfastly devoted to creative extravagance in both their vocal execution and production choice. The group is focused and deliver their verses with aplomb, and they’re smart enough to keep you interested. How?
The music on “Bertolli Actually” has a melody line that is loud enough to keep the rapping under its spell, which means you won’t catch all the lyrics the first time around…neither the second, third…or even the fourth. You’ll be hitting replay numerous times to catch all of the rhymes.
But then this is not a collective occupied with writing hits in twenty minutes for mainstream radio, just to make a fast buck. In between the shifting dynamics of the group they remain far removed from creating deliberately contrived songs with an end goal of being frivolously streamed through pop radio, playlists and commercial appearances.
Presumably Freshlee-5nipes and TheFFN are in this for the passion and love of the game. So they’re working on the creative fringes of the genre. They rap in a reflective tone that feels as if they’ve already reached genre’s ceiling and are aiming well above.
They venture into territory where artists and groups are more determined to make a cultural impact than simply collecting the check. Delivery, flow, ad-libs, it’s all there. I like the overall vibe of what TheFFN are doing on “Bertolli Actually” as they lace the verses and soundscape with natural chemistry, charm and bravado.
The beat on the track is one that will inspire introspection, there’s definitely a reflectiveness to the verses, and there’s plenty of conversational depth. The smart thing is, that without exuding any overwhelming energy, or showcasing any over-infectious hooks, TheFFN compels listeners to fall under their spell.
This sonic aesthetic is well-suited to their verses bricolaged out of densely populated thoughts and anecdotes on life and love. Fair warning, the eclectic “Bertolli Actually” package won’t be for everyone. But I don’t honestly think that’s part of Freshlee-5nipes and TheFFN’s original game plan anyway.