Desert K and B.Beats Productions form part of a team that consists of lyricists, music makers, singers, producers, and engineers. Their passion is music, and specifically creating original music and songs. They say they care more about reaching wider audiences than simply making money, and hope someday to make an important impact in the music industry. Recently W Desert K and B.Beats Productions dropped the track “Never Say Never” (feat. Saydi). It’s no easy thing to create a moving love song that doesn’t descend into overt self-indulgence. Dripping with smooth, old-fashioned soul, this new love song has the flavor of a timeless classic. There’s something about its warmth that feels nostalgic, yet heartfelt and even healing. The key to this winning formula is Desert K’s sensible lyrics, B.Beats tasty music production, and the golden syrupy voice of Saydi.
The track’s romantic narrative is about a girl trying to recapture the attention of her ex-boyfriend via the power of this song. “I would never say never to loving you. My heart beats so fast when I think of you,” sings Saydi in the chorus.
The effortlessly smooth lead vocals, the rich harmonies, the warmth, hope, and desire that infuses every second of this track makes it very easy to be captivated by it all. While the lyrics keeps everything relatable to just about anybody’s situation when they’re trying to regain lost love.
There are lots of brilliant, intelligent musicians and songwriters out there, but if you want to have a big song, you have to be able to connect with lots of people. That means delivering a message that is clear, simple, catchy and easy to relate to. And that’s what Desert K and B.Beats Productions seem to achieve here.
The sentiment behind “Never Say Never” (feat. Saydi) is extremely simple. Perhaps this is why people will connect with it instantly. It’s also very memorable, even from a first listen. You may not know all the words to the verses straight away, but the chorus is immediate. There is never a moment where you’re not sure what the lyrics are, because you can hear them clearly.
“Never Say Never” (feat. Saydi) is a celebration of an emotion powerful enough to enthrall, embrace and unravel us all. Also because it is sung with feeling, with heart and a story telling style. If you think that mid-tempo love ballads are boring, maybe this track will change your mind. All in all, the singer, writer, and producer do a beautiful job of putting it all together.
The music touches the ear, and the writing, if listened to, is great and quite clever at times. Writing complicated lyrics is relatively easy compared with writing good simple lyrics that provide different levels of deeper meanings. This is a skill that is harder than it sounds and can take a long time to develop. Desert K has cultivated this knack and forges all of its power here. Definitely a track you need to add to your playlist.